Our programmes are designed for senior marketing and sales professionals as the starting point for continous revenue improvement. They can range from a "health check" audit and information gathering exercise to an integrated sales effectiveness and revenue improvement programme.
Customer Alignment Audit
Keeping pace with market & competitive change in major accounts is
essential to ensuring consistent revenue growth. We run a programme which
is designed as a health-check for major accounts. Through independent
telephone interviews, we seek to understand your account relationship
from the customer's perspective. Covering all touch-points across your
organisation, and at multiple levels within the accounts, we can uncover
areas which require attention to strengthen existing relationship and
assist deeper account penetration
Win/Loss Analysis
The cost of sales effort to win major new accounts often runs into thousands
of pounds. Whatever your current success rate, conducting regular win/loss
analysis is the key to improving your likelihood of winning the next major
opportunity. By utilizing independently collected research data, gathered
from interviewing vendor selection teams, we can offer surprisingly simple
insights into how to significantly improve success rates.
Customer Focus Workshops
Developing innovative solutions that align with your customer's strategic
vision is a proven method of winning substantial major new business. To
support this objective we run strategic customer focus workshops. By creating
an honest & facilitated environment, our clients and their customers
can explore opportunities for both short-term wins and long term success.
Consulting, Coaching and Training Support
We know how to transfer our expertise, knowledge and skills and can support
you as required throughout your sales effectiveness and revenue improvement
plans.
